Company News


Buy2Sell Vietnam’s luxury showroom at Vincom Mega Mall Times City in Hanoi, which opened on March 3, displays and introduces high-end international brands.
The company’s showroom at L1 – D4 01.03, Vincom Mega Mall Times City Hanoi, showcases thousands of products including cosmetics, food, houseware, and appliances, directly imported and distributed by Buy2Sell, from more than 60 countries, such as the United Kingdom, France, the United States, Italy, Switzerland, Australia, South Korea, and Japan.
Vang Online, a high-end imported beverage brand of Buy2Sell, offers an extensive collection of 120 wines and spirits to the largest markets.

Grand opening ceremony of Buy2sell showroom at Vincom Mega Mall Times City

Vincom Mega Mall Times City is the busiest shopping center in Vietnam with a chain of shops for high-end fashion, electronics, and furniture brands. It covers an area of more than 230,000 square meters, containing many spaces including a shopping mall, food court, and supermarket.

Buy2sell’s showroom

Buy2Sell plans to develop both online platforms and physical chain stores to enhance the customer experience, and will expand to more than 100 stores in luxury shopping centers in Southeast Asia between 2024 – 2030.
The company is a leading B2B e-commerce platform that has specialized in imported goods for the Vietnamese market since 2015, especially new brands that that are new to Vietnam.
It has also invested in luxury chain stores at shopping centers such as Lotte Mart, SC Vivo City Shopping Mall, and an online e-commerce platform, creating a bridge for international brands to access the Vietnamese market.

Company News

Buy2Sell Vietnam partners with KASIKORNBANK (“KBank”) – one of the largest banks in Thailand, to launch more widely the K Plus Vietnam application for Vietnamese people.

K PLUS Vietnam – a mobile banking application, from KASIKORNBANK (KBank), with seamless and secure experiences for Vietnamese users to easily perform financial transactions quickly & safely anytime and anywhere, is now available on the e-commerce platform (B2B) Buy2sell Vietnam.

Signing MOU on 15 February 2023

The K PLUS Vietnam app is an innovative all-in-one mobile banking application that offers a variety of features and benefits to KBank’s customers in Vietnam. The app allows users to access their bank account and perform various banking tasks on-the-go, such as checking account balances, transferring money, paying bills, and more. Additionally, K PLUS Vietnam app provides users with exclusive reward programs and cashback on shopping and dining.

The app’s user-friendly interface and personalized notifications make it easy for users to navigate and manage their finances conveniently. With advanced security features and encryption technology, K PLUS Vietnam app ensures secure transactions and protects users’ data. Overall, K PLUS Vietnam app is a market leading banking solution that offers a seamless and secure banking experience, making it a valuable tool for KBank’s customers in Vietnam.

 K PLUS application

This partnership will enable Buy2Sell’s customers to access all K PLUS Vietnam features by integrating this application within the Buy2sell platform. The collaboration aims to enhance the Buy2sell customer experience by increasing access to finance, improving financial management capabilities and offering various promotions to Vietnamese consumers. Buy2sell and K PLUS will provide these capabilities across Buy2sell’s top retail locations across Vietnam such as Lotte Mart, SC Vivo City, Vincom Mega Mall etc, and across the online B2B platform

KASIKORNBANK Public Company Limited (KBank) is the leading bank for (SMEs) in Thailand. In 2021, KBank entered the Vietnamese market by opened KASIKORNBANK Ho Chi Minh City Branch, KBank has a competitive advantage in the field of loan services for small and medium-sized enterprises, deploying digital banking services completely by digital technology. With the goal of promoting operations of businesses, household, and individual businesses, KBank has offered convenient, flexible, and suitable financial solutions for the Vietnamese market.

Buy2Sell is a pioneering B2B e-commerce platform with the largest source of imported goods in Vietnam, focusing on high-quality imported brands. Buy2Sell meets the demand for diverse products through its innovative distribution systems, providing access to goods such as cosmetics, food, beverages, and electronics imported from more than 60 countries around the world.

The cooperation between KASIKORNBANK (KBank) and Buy2Sell Vietnam is an opportunity to increase Vietnamese SME’s abilities to access leading international brands by supporting merchants with innovative banking products that makes access to capital easier.

Company News

Buy2Sell B2B Platform partners with Mastercard for cross-border payment solutions in Vietnam

Buy2Sell, a leading E-commerce platform in Asia, announced a new strategic partnership with Mastercard.

The announcement is the result of a longstanding relationship where Buy2Sell will enable multiple payment types to a variety of delivery channels via a single connection through Mastercard Cross-Border Services.

Mastercard Cross-Border Services enable financial institutions and partners to build flexible solutions that support multiple use cases and can reach a variety of payment endpoints nearly anywhere in the world via a single connection. Mastercard’s platform plays a key role in improving world-wide connectivity and provides innovative payment applications that enable customers with the choice to route transactions over card or account-to-account infrastructure.

The Mastercard network supports multiple delivery channels including bank accounts, mobile wallets, cash-out locations, and cards, as well as different payment types such as Business-to-Business (B2B), Business-to-Person (B2P), Person-to-Person (P2P), and Person-to-Business (P2B). At Buy2Sell’s platform, Mastercard is a payment gateway for services such as purchasing and logistics. With this partnership, the Buy2Sell platform optimizes the remittance rate for trade imports into Vietnam.

Mastercard’s cross-border payment solution provides buyers and sellers that transact globally through the Buy2Sell platform with an easy and safe payment solution for their purchases, via a fast, secure and traceable cross-border payment rail.

About Buy2Sell

Buy2Sell, headquartered in Singapore, is the leading B2B E-commerce Platform. It operates many import and export B2B transactions, mainly on high-end goods supplied between Vietnam, Singapore, Hong Kong and South Korea. For a global orientation to 2025, Buy2Sell is also moving towards expanding the cross-border sales through its E-commerce.

About Mastercard

Mastercard is a global technology company in the payments industry. Mastercard’s mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, Mastercard’s innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Mastercard is decency quotient, or DQ, drives the culture and everything they do inside and outside of their company. With connections across more than 210 countries and territories, building a sustainable world that unlocks priceless possibilities for all.

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Company News

Buy2Sell Vietnam joins with CJ Logistics to boost innovation

Buy2Sell Vietnam has signed a memorandum of understanding on cooperation with CJ Logistics to support imports and exports in Vietnam.

Under the partnership, CJ Logistics will provide logistics services to e-commerce merchants and buyers of Buy2Sell Vietnam nationwide, importing goods from foreign countries into Vietnam and vice versa.

Entering Vietnam in 1996, CJ Logistics Vietnam belongs to CJ Group, one of the largest companies in South Korea covering a wide range of services like entertainment, food, agriculture, and logistics.

CJ Logistics Vietnam oversees logistics including Sea FF, Air FF, and W/L. CJ Korea Express Freight Vietnam is the first company in the country to receive the level one certificate from Transported Asset Protection Association in Vietnam. The company offers first-class logistics services in food, FMCG, electronics, steel, textile, and tire industries.

The company maintains close links with all major airlines, ports, shipping lines, terminals and serves as a global agent for international freight from Vietnam.

CJ logistics’ services include import and export of cargo, special cargo, cargo insurance, IATA services, and door-to-door shipping, optional trucking services, bulk cargo, oversized cargo services, and heavy-lift cargo.

Buy2Sell Vietnam is a leading B2B e-commerce platform with the largest source of imported goods in the country since 2015.

It is distributing more than 200,000 goods from more than 60 countries around the world and has over 120,000 wholesalers in Vietnam. Buy2Sell is in partnership with UOB Bank (Financial lending BizMerchant) and large retailers like Lotte Mart and SC Vivo City.

Company News

KBank Biz Loan Is Now Available on the E-commerce Platform Buy2Sell Vietnam

KBank Biz Loan – Digital loan application for business expansion and shopping is now available on the e-commerce platform (B2B) Buy2sell Vietnam

Buy2Sell Vietnam partners with KASIKORNBANK (KBank) – Thailand’s leading SME support bank, with its prestige, security and safety to facilitate customers with income from 5 million VND, running small businesses or working as office workers that are in need of capital to expand sales on e-commerce platforms, able to access the KBank Biz Loan digital loan application.

KBank Biz Loan’s strength is the complete digital technology, easy and fast for customers to register anytime and anywhere. With only 3 simple steps to register on the KBank Loan app. Verify customer identity with e-KYC and digital signature technology. The online loan application process does not take more than 5 minutes. No mortgage required with the loan limit up to 300 million, attractive interest rate from only 1.25%/month (calculated based on amortized loan balance), flexible loan term up to 36 months.

Kasikorn Public Bank Limited (KBank) is the leading bank for (SMEs) in Thailand. In 2015, KBank entered the Vietnamese market. In 2021, Kbank opened administrative offices in Ho Chi Minh City and Hanoi.

About KBank

KBank has a competitive advantage in the field of loan services for small and medium-sized enterprises, deploying digital banking services completely by digital technology. With the goal of promoting operations of businesses, household, and individual businesses, KBank has offered convenient, flexible and suitable financial solutions for the Vietnamese market.

KBank Application

KBank Loan is a digital loan application in Vietnam, providing financial support for small and medium-sized businesses or individuals that need capital on business development, shopping for both short and long-term.

About Buy2Sell

Buy2Sell is a pioneering B2B e-commerce platform with the largest source of imported goods in Vietnam, focusing on high-quality imported brands. Buy2Sell meets the needs of diverse products through the innovative distribution system such as cosmetics, food, beverages, and technological equipment imported from more than 60 countries around the world.


The cooperation between KASIKORNBANK Public Company Limited (KBank) and Buy2Sell Vietnam, is an opportunity to develop the digital transformation of Vietnam’s financial market, and to support merchants to access online business capital easier, thereby increasing income for SMEs in Vietnam.

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Company News

Vang Online (Buy2Sell Vietnam) and Nova FnB sign a cooperation agreement to enhance customer experience in the field of F&B in Vietnam

On August 20, Vang Online and Nova FnB – a member company of Nova Service signed a cooperation agreement on improving customer experience in the field of F&B, contributing to the development of the wine industry and imported drinks in Vietnam.

Novaland – Vietnam’s second largest real estate group

Accordingly, Vang Online (Buy2Sell) will be providing premium imported wine and beverage products to NovaGroup’s customers at Nova FnB’s chain of restaurants – coffee and entertainment outlets. The two parties will cooperatively launch a special promotion program for customers who own real estate products at Novaland’s projects nationwide, when using imported wines & beverages and participating in wine tasting events held at the Novaland Gallery.

Mr. Harry Morant – General Director of Buy2sell Vietnam and Ms. Vo Thi Thien Nga – Deputy General Director of Nova Service, signed the MOU

At the ceremony, the representative of Buy2Sell announced the decision to purchase one product of The Grand Manhattan project, in District 1, Ho Chi Minh City – a premium apartment of fusion American-Saigon-ish style developed by Novaland Group, located in the central area of Saigon. The project is highly praised by the General Director of Buy2Sell as a convergence of numerous great advantages in terms of value as well as business development opportunities for the investors. Besides, Mr. Harry Morant also highly appreciates the living and investment value of other impressive projects: Aqua City (East of Ho Chi Minh City), NovaWorld Ho Tram (Ba Ria – Vung Tau), NovaWorld Phan Thiet (Binh Thuan)… developed by Novaland Group. “The nature of my work allows me to have many chances to visit different countries. And when experiencing Aqua City (East of Ho Chi Minh City), NovaWorld Ho Tram (Ba Ria – Vung Tau) or NovaWorld Phan Thiet (Binh Thuan),… I was really surprised and impressed because there have been well-invested and planned urban areas in Vietnam, on par with the major cities around the world. With a scale of up to 1,000 hectares united with an All – In – One utility model operated by the comprehensive ecosystem of NovaGroup, these projects will become model modern urban areas, worthy living space, unique tourist attraction, alluring entertainment destination, as well as present various supplemented values to the residents, visitors and investors,” shared Mr. Morant.

Nova FnB – The must-try destination of culinary and entertainment

Nova FnB is the developer and operator of world-class culinary brands, including chain restaurants, coffee shops and entertainment models; presenting customers with abundant unique experiences of the culture and culinary arts of Vietnam and the world. Nova FnB itself has been continuously researching and crafting many iconic brands and products. Outstanding business models to be proudly mentioned: Saigon Casa Café, Marina Club Vung Tau, The Dome Dining & Drinks, Dynasty House, Co Ba Rooftop Coffee…Simultaneously, Nova FnB also implemented franchise business and partnership with multitude international F&B brands: JUMBO Seafood (Singapore), Crystal Jade Palace (Singapore), Gloria Jean’s Coffees (Australia), Mango Tree (Thailand), Seorae, Lotteria (Korea), Hotpot Story, Khao Lao, ThaiExpress (Redsun-ITI Corporation), …which elevated Novaland Group’s real estate projects to become the principal playground, entertainment and culinary destinations in Vietnam and the Asian region generally.

Nova Market expands supermarket chain with attractive experiences for customers

Nova Market is a retail model with many products to meet the daily needs of the community with more than 300 stores and a plan to set up 2000 stores by 2025. After expanding the market, this will be a chain. provide very convenient food for people, quality assurance with reasonable price. Therefore, this is considered a waiting model of Nova Group in the near future in the Vietnamese market.

Vang Online – The brand that provides premium imported Food and Beverage

Vang Online is owned and operated by Buy2Sell (based in Singapore). Buy2Sell is the #1 E-commerce platform in Vietnam in the field of imported goods (B2B) and is one of the Top 5 of Vietnamese e-commerce market in general.

Vang Online specializes in importing and distributing imported wine and beverage products to the high-end market segment. With a team of dedicated staff and foreign experts, Vang Online is set to provide unprecedented experiences and become an attractive living facility to Novaland’s real estate owners. This is currently one of the greatest partnerships in the imported FnB industry and particularly Wine industry in Vietnam in scale and meaning regarding customer experience enhancement.

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Buy2Sell Vietnam

Buy2Sell announces an additional investment of $28 million in 2022 to expand and develop the online B2B in Vietnam

HO CHI MINH CITY, VietnamNov. 19, 2021 /PRNewswire/ — Despite the impact of COVID-19, e-commerce platform Buy2Sell has reported an increase in goods consumption, showing important demand for online shopping. Buy2Sell sales in the first half of this year have tripled year after year, reaching a total value of $24.5 million. The top-selling items are food, cosmetics, home appliances, and other FMCG.

Up until Q4 of 2021, the platform has added 60% of its estimated revenue of approximately $28 million that has been reinvested into B2B e-commerce development, by allowing local sellers to log in to B2B directly on the platform instead of only foreign suppliers.

In November 2021, Buy2Sell received two consecutive awards, “Top 100 trusted businesses in Vietnam” and “The Famous Brand in Asia Pacific 2021″. From these achievements, and unlike usual startups, Buy2Sell is the only platform in Vietnam to grow and develop itself based on its own sales performance rather than external investment. This confirms and reinforces Buy2Sell’s position in Vietnam’s marketplace.

Through an interview with Mr. Harry Morant – CEO and Ms. Elena Linh Co-Founder Buy2Sell Vietnam, it is known that the platform has built an ecosystem of large buyers in the medium and high-end segments of the market with a total of over 1 million purchase orders. “Buy2Sell has a stable income and monthly growth which we are proud of. In the first quarter of 2022, we will make new announcements about our plans for the Vietnamese market,” Mr. Harry Morant shared.

Buy2Sell Vietnam has been a leading B2B e-commerce platform for imported goods in the country since 2015. The company distributes 90 percent of foreign brands. The platform is also a financial distribution partner of UOB Bank and cooperates with CJ Logistics to support import and export in Vietnam.

SOURCE Buy2Sell Vietnam Ltd, Co

Buy2Sell Vietnam

Vietnam’s Buy2Sell to Begin Allowing Domestic Sellers

The Vietnamese eCommerce platform Buy2Sell has launched a new application focusing on high-end products, such as cosmetics, imported organic foods and other lifestyle products.

As Retail News Asia reports, Buy2Sell will next year begin allowing domestic sellers onto its platform, rather than the current system, which only allows international vendors. The platform will still let any buyer matching a seller’s minimum order to buy goods at wholesale prices.

Buy2Sell says all products displayed on its platform will be authenticated, in order to guarantee that no fakes, imitations, or low-quality goods are sold.

Last month, Buy2Sell said sales for the first half of 2021 tripled year-over-year to $24.5 million, led by purchases of cosmetics, food, appliances, and other fast-moving consumer goods.

The Retail News Asia report notes that this is happening at a time when the volume of Google searchers in Vietnam for essential online stores has skyrocketed. The report points to a study by iPrice Group that showed online groceries were the only category to enjoy consistent search growth throughout the pandemic.

Searches for online groceries jumped by 223% between the first and second quarter of the year, with the number of searches increasing as Vietnam imposed new social distancing rules.

During the first three quarters of 2021, the company reinvested about $28 million in revenue back into B2B eCommerce development. Buy2Sell CEO Harry Morant says the platform has an ecosystem of large buyers who have made more than 1 million purchase orders.

“Buy2Sell has a stable income and monthly growth for which we are proud of,” he said. “In the first quarter of 2022, we will make new announcements about our plans for the Vietnamese market.”

Buy2Sell Vietnam has distributed 90% of foreign brands since its launch in 2015. The company also a financial distribution partner of UOB Bank and works with CJ Logistics to promote import and export in Vietnam.

Buy2Sell Vietnam

Buy2Sell sales triple in H1

Despite the impact of Covid-19, the e-commerce platform Buy2Sell has reported an increase in goods consumption, showing the huge demand for online shopping.

Buy2Sell has reported sales in the first half of this year tripling year-on-year, reaching a total value of about $24.5 million. The top-selling items are food, cosmetics, home appliances, and other FMCG.

“The booming online shopping trend is a signal for the digital transformation period of the future market in Vietnam, creating the opportunity for Buy2Sell to become a pioneer supplier with abundant supply for sellers in Vietnam’s billion-dollar B2C ecosystem,” a representative said.

A Buy2Sell retail outlet. Photo by Buy2Sell.

In June 2021, Buy2Sell reported more than 200,000 merchants registered on its system.

“Many traditional businesses and traders have stopped doing business and gone bankrupt because of their Covid losses, leading to supply shortage. Therefore, domestic wholesalers and retailers are facing two problems: lack of competence and experience in importing goods, not being able to pay higher prices, and shortage of supply,” he added.

To address these problems, Buy2Sell allows online sellers to build their own sales network, aiming to keep pushing promotion further into online B2B and B2C sales. The platform is also to develop a mobile application to connect goods with buyers in an easier and quicker way.

The goods are more stable and competitive for end users as Buy2Sell directly imports from foreign manufacturers.

Buy2Sell Vietnam has been a leading B2B e-commerce platform for imported goods in the country since 2015. The company distributes 90 percent of foreign brands.

Buy2sell received the “Top 100 Vietnam’s most trusted brands 2021” award. The company has six retail outlets in famous shopping centers across Ho Chi Minh City and Hanoi, including Lotte Mart and Vivo Mall.

Buy2Sell plans to expand to more than 40 stores until 2022. In April 2021, Buy2Sell Vietnam signed a memorandum of understanding on cooperation with CJ Logistics to support imports and exports in Vietnam.

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Buy2Sell Vietnam

B2B e-commerce platform Buy2Sell reaches 1 mln hits

According to statistics for Buy2Sell’s Google Analytics in 2021, the platform recorded over half a million visits and 140,000 registered users.

In 2020, the platform reached about 400,000 visits and 56,000 registered users. In two years, it has recorded one million hits and more than 200,000 registered users.

According to Buy2Sell’s importation data for the second semester of 2021, Buy2Sell Vietnam imported more than $22 million of goods through its global network of suppliers. These goods are destined for large local buyers using the platform. The most popular items are wine, nutritional food, and cosmetics.

“We are in a growth phase. Our revenue stream provides Buy2Sell with steady capital. Currently, we have received interesting offers from large investors. However, we are very humble right now in speaking about evaluation. Our focus is to deliver value, quality of service, brand influence in the community, and efficiency. E-commerce is our primary goal,” Harry Morant, Buy2Sell CEO, shared.

Buy2Sell was established in 2015 and belongs to the group LLHP PTE LTD, Singapore.

While most people use Google and other search engines to locate products, businesses did not have the same capabilities in the past. However, this is changing thanks to the increasing number of B2-B eCommerce marketplace platforms. Now more than ever most businesses, large or small, heavily rely on B2B E-commerce marketplaces.

Vietnam stands to benefit as the B2B E-commerce market with the highest growth rate in Southeast Asia, reaching $13.2 billion in 2020, and is expected to grow at a CAGR of 43 percent by 2025. Buy2Sell plans to build a faster and more user-friendly platform and expand its sales, marketing, and technology teams to drive rapid growth.

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